Seven Steps to Become an Extraordinary Entrepreneur
There are two types of entrepreneurs in the world…
Average entrepreneurs and extraordinary entrepreneurs.
And there's a BIG difference between the two, especially in terms of how much money you can make and the kind of lifestyle you can achieve.
This post is intended for entrepreneurs who aren't content to settle for average, and don't mind putting in a little elbow grease to become extraordinary.
So, if that sounds like you, and you're willing to do whatever it takes, here are the seven steps to help you make it happen.
First, you must make the decision to become extraordinary.
I know, sounds almost too basic. Yet most people never make a true commitment to excellence.
Now, the mere fact you're reading this shows you've made a commitment to build your business, but that's only half a step.
The full step is to make a FULL commitment to become truly great.
In my opinion, if you're going to do something, you might as well be great at it.
What's interesting is that the actions you must take may seem somewhat basic and elementary.
Yet they will make all the difference in whether you become extraordinary or whether you stay average.
You'll see what I mean soon.
But that's the first step: make the decision and commit.
This is a biggie.
You need to feel GREAT (not just good) about making money.
This is a big sticking point for a lot of people.
Many people develop these weird attitudes around money, success, abundance, and material things.
So you need to ask yourself…
What's wrong with making a LOT of money?
From my perspective, there's nothing wrong with it!
Money is a tool, just like a flame is a tool. With a flame, you can cook a meal, you can keep yourself warm, or you can burn down your home.
It all depends on how you use it.
Or look at a hammer: you can build a house, you can fix things, or you can kill somebody by smashing them over the head.
It's all in how you use the tool.
And the same is true of money, which is just a piece of paper you can use to exchange value for value—that's it.
Now, here's how a lot of people think…
“If I have too much money, what are other people going to think of me?”
And sure, they might not say that, but they're certainly thinking it.
You can tell by how they interact with money, because even when they're trying to sell their product or service, they're holding back.
We call it “selling from the heels,” because they don't want to be too pushy or too aggressive.
And it all stems from a negative, limited attitude towards money.
But if you're going to become extraordinary, you must equate money to service, where you make money by providing VALUE to people.
And if you feel good about providing value to people, then there's nothing wrong with making a lot of money, right?
So, feel good about it.
In my opinion…
Money represents freedom and choices
It allows you to provide opportunities for you and your family.
It's not about hoarding it, or simply having a big bank account.
So focus on what money can DO for you, and the experiences you can create in your life, and in the lives of the people around you.
If you feel good about money, you're going to become a much more effective entrepreneur.
You're going to have no problem asking people for money in exchange for your product or service, whether it's in your marketing ads, over the phone, or in your one-on-one communication.
Making sure that you feel good about making a lot of money should be at the top of your list.
You must feel GREAT about selling.
A lot of people (erroneously) have this picture in their mind of a used car salesman, which creates an unhealthy attitude towards sales.
The truth is you don't have to be slick, pushy, or aggressive to get your prospects to say “yes”, but you must feel good about selling.
Because here's the deal…
Selling is exchanging value for money.
Somebody is going to PAY you something for the value you provide for them.
And that's a great thing, because none of us would have the luxuries we have in our lives if selling wasn't involved in the process.
Think about it…
You're reading this either on your computer or on your phone, right?
Somebody sold that to you.
Now, maybe it wasn't a high-pressure sell.
Maybe you just walked into the store and said, “I want this.”
Still, there's sales involved, because how did the idea of getting a computer or a new phone come into your mind?
At some point, you had to be convinced this is a product you wanted.
Somebody sold you on the idea, either through a marketing campaign, or online advertising, or face-to-face selling—there was selling involved that got you to buy the computer or phone, and now it makes your life better.
Everything you have in your life right now, all the luxuries you enjoy, somebody had to sell something in order for it to show up in your life.
Even if you're not selling somebody face-to-face, you must feel good about the fact that you're making a difference in somebody's life, because the transaction provides value to them.
You gotta believe in what you're selling.
Because if you don't feel good about what you provide to people, you're going to have a very hard time coming up with the right words to use in your marketing, in your emails, and in your ads to effectively sell it.
So get a deep understanding of your product and exactly how it helps people.
Before I got started online, I sold financial products and services for eleven years.
I sold insurance, investments, and debt consolidation loans.
I got started when I was 19-years-old and knew nothing about it.
But, I was intrigued, and so I decided to dive into the products and learn everything I could.
I started feeling good about what I was serving people, because I knew that I could make a difference in somebody's life if they said “yes” to me.
And until I was able to get myself mentally to that point, I wasn't very effective.
But when I started feeling good about what I was doing, I was able to transfer that enthusiasm through my presentation, using my words, to my prospects.
The same thing happens with whatever you're selling, whether online or off.
There's nothing magical about selling!
If you feel good about whatever you're selling and know that it will make a difference in your prospect's life, then your enthusiasm and belief will transfer.
However, if you don't feel good about what you're selling, then you have no business selling it, and you need to go back and either get excited or find something else.
It's a tough, uphill battle if you don't have a high-level of belief in what you do.
I know some people who can fake it for a short period of time, but long-term, you're not going to win or feel good about yourself.
And your customers are not going to feel good about what you're telling them, because they're going to sense that something is wrong.
The next step is…
I just mentioned that I started in the financial services business when I was 19-years-old, and I knew nothing about insurance, investments, or debt consolidation loans.
I was 19 and sitting down with 45-year-old people, talking to them about their retirement, or college education for their kids, and their financial future.
I had to get really competent in order for them to take me seriously.
When you become competent, that breeds confidence.
And when you're confident, people begin to say “yes.”
When I got started, I realized that there was a big, brick wall between me and my prospects, because of my age.
So the first thing I did was run to the bookstore.
This was 1995, so the Internet was just starting, so you couldn’t just download stuff and buy books online.
I started buying books on stocks, bonds, mutual funds, personal finances, investing, and taxes.
I subscribed to Money, Forbes, Fortune, and Kiplinger.
I started to dig in, so I could understand and speak the language of finance.
And within a short period of time, I started to sound and look like an expert in the eyes of my potential clients.
And remember what I said…
Competence breeds confidence
I would sit down with somebody twice my age and I could talk to them about stuff that they didn't know about.
Suddenly, age became a non-issue.
So whatever you're promoting, learn the product and the industry.
That way, not only are you going to be competent, but you'll also feel good about selling it.
And when your prospects sense your competence, they're a lot more likely to say “yes” to you.
Extraordinary entrepreneurs are passionate about marketing and dedicate a little bit of time each day to studying effective advertising.
There are classic books like Scientific Advertising by Claude Hopkins and Tested Advertising Methods by John Caples.
Even though these books were written 50 to a 100 years ago, but the principles are as true today, and are as applicable online as they were in old school newspapers and magazines.
So study them, and the ads in there, and seek to understand why they are classics.
Alos, look at what other marketers are doing online.
How they're communicating in emails, what they're doing with their video sales letters, what they're saying in their blog posts, how they're posting to their Facebook page, and what kind of sales letters do they use.
Almost every day I dedicate some time to studying marketing.
My philosophy has always been that if you invest at least one hour a day to getting good at what you do, by the end of the year, that’s 365 hours.
I'll give you a couple weeks off for vacation, travel, whatever, so maybe 350 hours of improvement in one area, such as marketing, advertising, or copywriting.
Imagine if you did that for the next 12 months—one hour every day
Now, you're not going to become the best marketer in the world in a single year, but you're going to be in the top 3-5%.
And your income is going to reflect that. Because you're going to know so much more about marketing and advertising, and understand what's really working.
Is that worth one hour a day?
I think so, if this is part of what it takes to become extraordinary.
Finally, here's #7…
As human beings, we're hardwired to seek comfort.
When you're sleeping at night and you get a little uncomfortable in bed, what do you do?
You toss and turn until you become comfortable, right?
If you're sitting and you cross your legs and you feel some pain, you adjust yourself so that you can get comfortable.
By nature, we seek comfort.
However, as entrepreneurs, it's like we're going against nature, because this business is an emotional roller coaster.
Things go wrong all the time.
You run an ad and it doesn't generate sales.
Or, maybe it starts generating leads and generates sales, but the next thing you know, it gets disapproved or your account gets shut down.
Or, you make a sale, and everything is wonderful, and a couple days later, they cancel, and there's a refund.
Then they send you nasty emails saying that you're a spammer and that you scam people.
These kinds of things will happen, and…
You must get comfortable with the fact that it's going to be uncomfortable
Some people are going to say “no” and not all your ads are going to kick butt.
You're not always going to make a lot of money from your advertising.
In fact, if you're just starting to advertise, you'll likely lose some money in the beginning, as you're learning the ropes and gaining experience.
It's an uncomfortable feeling, but you must get comfortable with it.
But if you don't fight it, and if you're okay with being uncomfortable for a period of time, I promise you that this emotional roller coaster will get a lot smoother.
Stay resilient and focused and you're going to have a much easier time becoming an extraordinary entrepreneur.
Okay, those are the seven things!
But I have one more, because like all extraordinary entrepreneurs, I go above and beyond to deliver value.
A lot of people say, “take action!” but you need to make it a habit.
Anybody can watch a video, or Facebook Live, or attend a seminar, or read a book.
But, most people don't take action on the stuff they learn.
Most people sit back, and think about how great it's going to be when they implement—but they never do it.
When I was in the direct sales business, my old upline used to tell us this one thing, which I think was brilliant…
“Any time you go to a meeting, or a convention, or you read a book, or attend any kind of seminar, you should take notes. But here's what you need to do when you take those notes: have a separate sheet of paper and write down your action items. List what you're actually going to do. List exactly what action steps you're going to take when you're done.”
That's what makes all the difference.
It's not the number of books you read, or the seminars you attend, or the videos that you watch.
It's the ACTIONS you take.
One thing that I've noticed is this…
All extraordinary entrepreneurs make taking action a daily habit
So commit to taking serious action this week; go out there and kick some butt!
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And if you found this content helpful, I would love to read your comments below!
To Your Online Success,